Instead of buying gold itself, investors can buy the companies that produce the gold as shares in gold mining companies. If the gold price rises, the profits of the gold mining company could be expected to rise and the worth of the company will rise and presumably the share price will also rise. However, there are many factors to take into account and it is not always the case that a share price will rise when the gold price increases. Mines are commercial enterprises and subject to problems such as flooding, subsidence and structural failure, as well as mismanagement, negative publicity, nationalization, theft and corruption. Such factors can lower the share prices of mining companies.

Reverse designs in the Queen’s Beast Series include 10 different heraldic beasts in all. Launched in 2016 with the Lion of England, other designs include the Red Dragon of Wales, Black Bull of Clarence, and the Unicorn of Scotland. The obverse of each coin features Queen Elizabeth II’s effigy, with all reverse and obverse designs from Jody Clark of the Royal Mint.
Krugerands became politically controversial during the 1970s and 1980s because of the association with an apartheid government. As a result, production of the coins varied, with levels of production increasing since 1998. The Krugerrand weighs 1.0909 troy ounces and is made from 91.67 percent pure gold (22 karats). As a result, the coin has one troy ounce of gold with the remaining weight in copper. Three sizes have been available since 1980 including ½ oz, ¼ oz, and 1/10 oz. Proof Krugerands are also available for collectors. They differ from bullion coins because the proofs have 220 serrations on the coin's edge, rather than 160.
If you’re looking to buy gold as an investment option, then gold bullion coins offer a great place to start. Gold coins offer beautiful designs known the world over and many come with gold purity and weight backed by central governments and issued by sovereign mints. You’ll find no shortage of gold bullion coins available to purchase when you shop online. In fact, the most difficult task you’ll face may just be choosing which coins you want in your portfolio! Below is an overview of the some of the most popular gold bullion coins available today.
Gold is an element categorized in the metal group; its chemical symbol is Au. It's incredibly soft and malleable. In fact, a single ounce of gold can be beaten into a thin metal sheet as big as 5 square meters. The thickness of such a sheet, which is called gold leaf, would be less than the thickness of a human hair. Gold's malleability is one of the key reasons it's used to make jewelry. It's so soft that it needs to be mixed with other metals to increase its strength so it can stand up to daily use. Gold is also a good conductor, a trait that has been important in more recent human history following the harnessing of electricity. 
Gold bullion is produced in the form of Gold coins, Gold bars and Gold rounds from mints and Precious Metal refiners around the world. When Gold buying, you invest in an asset class that is as old as civilization itself. For thousands of years, Gold bullion has held stable purchasing power during inflationary times but can play an important role in a modern portfolio. Gold prices generally move independent of stocks and can provide a bright spot in your investment portfolio during an economic downturn.

The idea that gold preserves wealth is even more important in an economic environment where investors are faced with a declining U.S. dollar and rising inflation. Historically, gold has served as a hedge against both of these scenarios. With rising inflation, gold typically appreciates. When investors realize that their money is losing value, they will start positioning their investments in a hard asset that has traditionally maintained its value. The 1970s present a prime example of rising gold prices in the midst of rising inflation.
Gold bullion is real, honest money...and, many say, the best form of money the world has ever known. It is a store of value and a safe haven in times of crisis. Gold is rare, durable and does not wear out in the manner of lesser metals (or paper!) when passed from hand to hand. A small amount, easily carried, can purchase a significant amount of goods and services. It is universally accepted, and can be easily bought and sold around the world.
While it is next to impossible to buy Silver at spot, reputable retailers such as APMEX make it easy to get the best price available at a competitive premium over spot. The term spot refers to the current market price for a 1 oz unit of Gold, a rate that continually fluctuates during the day. Investors want to pay as close to the current spot price as possible with small premiums giving the best chance at a good margin when selling later. There are, however, other factors that make a higher premium worth paying, such as a history of appreciation, availability, or reputation of quality from the mint of origin. While all Precious Metals including Gold are sold at a premium, this small additional cost is what pays for expenses such as mining, refining, production, and collectible market value.
After that, investors are often attracted to gold miners like industry giants Barrick Gold (NYSE:ABX), Goldcorp, and Newmont Mining. The shares of gold miners usually track the price of the metal and they can invest in their assets to increase production over time. The shares of miners, however, come with additional risks. For example, many miners are focused on gold, but that's not the only metal they produce. Barrick gets around 90% of its revenue from gold; the rest comes from copper and other sources -- it's not exactly a pure play. 
Investing always requires some careful research. Investors in bullion coins need to be aware that physical assets come with ongoing storage costs, whether that is more insurance coverage for home storage or an ongoing rental of secure storage like a safety deposit box. Beyond keeping coins safe, investors need to approach the secondary market with caution as coin dealers may charge higher premiums based on numismatic factors. Shopping around for dealers with the smallest premiums over melt value is a good first step. It is also recommended to stick with the higher weight coins, as the 1 once coins trade at less of a premium over spot prices than smaller, more affordable coins. Of course, if you aren't solely interested in buying near the melt value, then bullion coins are more a collectible investment than a precious metals diversification play. In which case, best of luck - you may well need it.
When you shop for gold from Australia, you’ll find options from both the Perth Mint of Western Australia and the sovereign Royal Australian Mint in Canberra. The former mint opened in 1899 as a facility within the Royal Mint of England system in Australia, while the latter opened following the Currency Act of 1965 as the new sovereign mint of Australia. The most popular gold coin from Australia is a Gold Kangaroo, which is available different designs from both the Perth Mint and Royal Australian Mint. Examples of other Perth Mint gold from Australia include:

Gold prices fluctuate daily just like stocks and currencies, since it trades around the world and around the clock. There are many factors that can affect the price of gold coins, including political events, the stock market, and other economic and monetary issues. Gold prices tend to perform strongest when economic or monetary conditions deteriorate.
Silver spot prices are extremely important in the buying and selling of precious metals. The spot price of silver refers to the price per troy ounce traded on various Commodity Exchanges; it is updated every second during market hours. The troy ounce has been the standard measurement for precious metals since the 1800s in the US and much longer in other parts of the world. Silver prices, like the prices of other precious metals such as gold, are subject to volatile price swings. The prices of our silver products are determined by the current spot price of silver, in addition to our premiums for each product. The current silver spot price is determined by many factors, including but not limited to the state of the economy, futures market, OTC (Over the Counter) market, world events and strength of other currencies. At, our up to the minute spot prices are provided by, a leading provider of market data cloud solutions.
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For example, gold can be a volatile investment, so you shouldn't put 100% of your assets into a gold investment. The real benefit, for new and experienced investors alike, comes from the diversification that gold can offer; investors often buy gold when stock prices are falling in an attempt to protect their assets. Adding a small amount of gold to your portfolio can materially increase diversification. Although that percentage is up to you, going above 10% would probably be too much exposure unless you have a very strong conviction about the market's future direction.
The Federal Trade Commission reports a rise in boiler rooms hawking gold coins or bars. (A boiler room is filled with salespeople who cold call prospects and use high-pressure sales tactics.) Dama Brown, staff attorney for consumer affairs in the FTC’s Atlanta office, says that these operators usually make inflated claims about the potential profit from gold, such as “tripling your money in 30 days.” Such claims are often coupled with warnings about the weak economy and how gold, as a hard asset, is less risky than stocks, she says.
The Krugerrand gold coin was first minted in South Africa in 1967 and was produced by the South African Mint. By 1980, this gold coin accounted for 90 percent of the global coin market. Kruger is the man featured on the obverse and rand refers to the South African unit of currency. Production levels of the Krugerrand have varied over the past half century. They went down in the years associated with the apartheid government and are increasing again.
South African Krugerrands first came on the market in 1967. For several years, it was the only option available for Gold investors. The Gold Krugerrands are steeped in a rich history that is not only familiar to their country, but also to the world. Krugerrands remain a popular Gold coin with investors everywhere. The reverse depicts the Springbok antelope, the national animal of South Africa. The obverse shows the likeness of the first and only South African President Paul Kruger.

Step back from those statistics, and it's clear that roughly 90% of gold demand is based on its intrinsic value. This is something of a historical issue, since the world basically chose gold as a currency thousands of years ago. In fact, at one point, most paper money was backed by a country's holdings of physical gold. That time has passed, of course, with fiat currencies now backed by the promise of a government to make good on its obligations.

Investors and experts have often recommend that 10% to 20% of an investor’s assets should be invested in precious metals but the reasons for investing don’t stop there. Throughout history, precious metals, including gold, have been a solid hedge against a declining U.S. dollar. Along with this comes the security which gold has to offer during times of war, political strife and uncertainty. Simply look to 2009, though a recession occurred, gold experienced a 25% increase. This safe-haven investment could also offer outstanding price appreciation and profit.

The second category is dated bullion gold coins minted by sovereign countries. These are guaranteed as to weight and purity by official mints worldwide and have the added advantage of being legal tender. Each sovereign mint produces various size coins – 1 oz being the most popular. They also mint fractional gold bullion coins in 1/2 oz, 1/4 oz and 1/10 oz each year. The fractional sizes are popular with those who believe gold barter coins may be necessary at some future date.
The mining sector, which includes companies that extract gold, can experience high volatility. When evaluating the dividend performance of gold stocks, consider the company's performance over time in regard to dividends. Factors such as the company's history of paying dividends and the sustainability of its dividend payout ratio are two key elements to examine in the company's balance sheet and other financial statements. A company's ability to sustain healthy dividend payouts is greatly enhanced if it has consistently low debt levels and strong cash flows, and the historical trend of the company's performance shows steadily improving debt and cash flow figures. Since any company goes through growth and expansion cycles when it takes on more debt and has a lower cash on hand balance, it's imperative to analyze their long-term figures rather than a shorter financial picture timeframe.
A. Gold owners are a group of people I have come to know very well in my 40+ years in the business. Contrary to the less than flattering picture sometimes painted by the mainstream press, the people we have helped become gold owners are among those we rely upon most in our daily lives -- our physicians and dentists, nurses and teachers, plumbers, carpenters and building contractors, business owners, attorneys, engineers and university professors (to name a few.) In other words, gold ownership is pretty much a Main Street endeavor. A recent Gallup poll found that 34% of American investors rated gold the best investment "regardless of gender, age, income or party ID. . ." In that survey, gold was rated higher than stocks, bonds, real estate and bank savings.
Gold certificates. Gold certificates are another option for "owning" gold that is best placed in the bullion category but merits a little explanation. Gold certificates are notes issued by a company that owns gold. Effectively, the note provides the buyer with direct exposure to the metal, but it doesn't require the physical ownership of the metal, which the note issuer keeps safely under lock and key.
For those investors looking for variable prices, more designs, and greater options when it comes to the gold they buy, gold bullion bars are an excellent choice. As diverse as gold bullion coins can be, there’s no matching the variety available when you buy gold bars online. Gold bullion bars are offered by private mints and refineries located around the globe. There is no government backing or central bank support, but these refineries have certified assayers (in many cases) checking the quality, purity, and weight of each product before it leaves the refinery. Gold bars feature at least .999 pure gold as well, with .9999 the standard in most products. Further, the weights offered for gold bars range from as small as 1 Gram to as large as 5 Kilograms. The following are some of the many gold bullion bars you’ll find available:
Advance fee fraud – Various emails circulate on the Internet for buyers or sellers of up to 10,000 metric tonnes of gold (an amount greater than US Federal Reserve holdings). Through the use of fake legalistic phrases, such as "Swiss Procedure" or "FCO" (Full Corporate Offer), naive middlemen are drafted as hopeful brokers. The end-game of these scams varies, with some attempting to extract a small "validation" amount from the innocent buyer/seller (in hopes of hitting the big deal),[68] and others focused on draining the bank accounts of their targeted dupes.[69]
In general, gold is seen as a diversifying investment. It is clear that gold has historically served as an investment that can add a diversifying component to your portfolio, regardless of whether you are worried about inflation, a declining U.S. dollar, or even protecting your wealth. If your focus is simply diversification, gold is not correlated to stocks, bonds and real estate.
Gold jewelry: The problem with buying gold jewelry as an investment is that you pay a premium for the craftsmanship and the desirability of the design. Any piece of jewelry marked 14 karat or less will be below investment quality, and any resale for the sake of investing will be impacted by the need to refine the gold. On the other hand, it is possible to pick up antique or vintage gold for very little at estate sales and similar auctions where a seller may not recognize the true value of the metal content or if people simply aren't in the mood to bid much for it. Older pieces can carry more value due to their unique craftsmanship, so this can be a lucrative and enjoyable way to collect gold.
Some Silver coins stay in families for generations, serving as both a bullion investment and collectible. Silver coins realize collectibility because of their design, scarcity and demand. Each year, new coins are minted in different variations which may never be produced again. APMEX only sells Silver coins minted by the most trusted mints in the world. These mints include the United States Mint, Royal Canadian Mint, Perth Mint, Austrian Mint and more.

This is an obvious simplification of a far more complex history. However, in some ways, it was only natural that early humans would begin using the precious metal as a way to facilitate trade and accumulate and store wealth.  In fact, early paper currencies were generally backed by gold, with every printed bill corresponding to an amount of gold held in a vault somewhere for which it could, technically, be exchanged (this rarely happened). This approach to paper money lasted well into the 20th century. That said, modern currencies are largely fiat currencies, so the link between gold and paper money has long been broken. 

All information contained on or available through this website is for general information purposes only and does not constitute investment advice. Please note that certain products, storage and delivery services will be dependent on the type of account you hold. Bullion markets can be volatile and the value of Bullion may fluctuate dependent on the market value of precious metals. As such, investments in Bullion involve a degree of risk, which may make them unsuitable for certain persons. Before making any investment decision, you may wish to seek advice from your financial, legal, tax and accounting advisers. You should carefully consider the risks associated with investing in Bullion, taking into account your own individual financial needs and circumstances. Investments in Bullion should only be made as part of a diversified investment portfolio and investment advice should be sought before any investment is made. Historic financial performance of Bullion is not indicative of and does not guarantee future financial performance.

If you want a low-cost way to invest in the short-term direction of gold’s price or to employ leverage with options—and you never want or need to take delivery of your metal—bullion ETFs can be ideal. But if the main reason you’re investing in gold is for protection of your financial assets during an economic downturn or “Black Swan” type event, it hardly makes sense to place your trust in the banking system.

Derivatives, such as gold forwards, futures and options, currently trade on various exchanges around the world and over-the-counter (OTC) directly in the private market. In the U.S., gold futures are primarily traded on the New York Commodities Exchange (COMEX) and Euronext.liffe. In India, gold futures are traded on the National Commodity and Derivatives Exchange (NCDEX) and Multi Commodity Exchange (MCX).[54]
Chinese Silver Panda: Issued regularly as a silver bullion coin since 1989, the Chinese Silver Panda was the first silver bullion coin to use a new design for the obverse image of the Giant Panda. On the reverse, you'll find the Temple of Heaven's Hall of Prayer for Abundant Harvests, a design in use since 1983 when the Silver Panda debuted as a proof silver coin. Today, the Chinese Silver Panda is available as 30 Gram coins with .999 pure silver content.