Answer. We probably get that question more than any other -- pretty much on a daily basis. The answer, however, is not as straightforward as you might think. What you buy depends upon your goals. We usually answer the "What should I buy?" question with one of our own: "Why are you interested in buying gold?" If your goal is simply to hedge financial uncertainty and/or capitalize on price movement, then contemporary bullion coins will serve your purposes. Those concerned with the possibility of capital controls and a gold seizure, or call-in, often include historic pre-1933 gold coins in their planning. Both the contemporary bullion coins and historic gold coins carry modest premiums over their gold melt value, track the gold price, and enjoy strong liquidity internationally.
Fidelitrade: (DE) 302-762-6200. You must open an individual Fidelitrade account. The markup is 4.8%. Buying 100 ounces or more gives you a discount of $1.25 to $1.50 per ounce. The company also charges a commission. Buy up to $15,000 worth and the commission is 1%; for $15,000 to $50,000 it’s 0.75%; for $50,000 and up it’s 0.5%. The company also charges shipping and handling, which is $35 plus $2.25 per ounce of gold.

Many investors buying gold turn to gold bullion coins from sovereign mints. Gold coins are a popular choice because the weight and purity of the coins are backed by a central bank and sovereign. Moreover, gold coins are produced on an annual basis to meet consumer demand, so there’s rarely a shortage of gold coins available to those investors who want to purchase the precious metal in this form. The following are some of the most popular gold coins for sale:
The mining of silver began some 5000 years ago and was first discovered and excavated in what is now modern day Turkey. The center of silver mining eventually shifted to Greece and later to Spain. The Spanish went on to become the major silver supplier to the Roman Empire and played a vital role in Asian trade along the spice routes. Following the Moorish invasion of Spain, mining slowed in the region and began to spread to other parts of Europe.
One of the most affordable ways to get gold is the Lady Liberty round, made of .9999 pure (24 karats) gold in one-tenth troy ounce. They are not legal tender and the goal is to provide the buyer with more gold for the money versus fractional coin bullion. Lady Liberty is featured on the obverse with the image of a descending bald eagle on the reverse.
From gold exchange-traded funds (ETFs) to gold stocks and buying physical gold, investors now have several different options when it comes to investing in the royal metal. But what exactly is the purpose of gold? And why should investors even bother investing in the gold market? Indeed, these two questions have divided gold investors for the last several decades. One school of thought argues that gold is simply a barbaric relic that no longer holds the monetary qualities of the past. In a modern economic environment, where paper currency is the money of choice, gold's only benefit is the fact that it is a material that is used in jewelry.
Gold is a timeless investment to protect your wealth. A time capsule from any century is sure to include gold coins or bullion. Discover the security and pride in ownership for yourself. Pool your resources and make an important decision about your financial future. Talk to a knowledgeable professional at Money Metals Exchange by calling 1-800-800-1865 today to learn how to buy gold bullion for greater financial security. We take pride in offering outstanding service, great pricing, and fast delivery times to everyone – from novice buyers to sophisticated investors.
The European Commission publishes annually a list of gold coins which must be treated as investment gold coins in all EU Member States. The list has legal force and supplements the law. In the United Kingdom, HM Revenue and Customs have added an additional list of gold coins alongside the European Commission list. These are gold coins that HM Revenue & Customs recognise as falling within the exemption for investment gold coins. This second list does not have legal force.[5]
A safe haven protects investors against a possible catastrophe. That's why many investors bought gold during the 2008 financial crisis. Gold prices continued to skyrocket in response to the eurozone crisis. Investors were also concerned about the impact of Obamacare and the Dodd-Frank Wall Street Reform Act. The 2011 debt ceiling crisis was another worrying event.
Advance fee fraud – Various emails circulate on the Internet for buyers or sellers of up to 10,000 metric tonnes of gold (an amount greater than US Federal Reserve holdings). Through the use of fake legalistic phrases, such as "Swiss Procedure" or "FCO" (Full Corporate Offer), naive middlemen are drafted as hopeful brokers. The end-game of these scams varies, with some attempting to extract a small "validation" amount from the innocent buyer/seller (in hopes of hitting the big deal),[68] and others focused on draining the bank accounts of their targeted dupes.[69]
Jack Hunt (NY): 800-877-7424. Minimum purchase of five ounces. Payment must be sent upfront, then the company ships. Coins offered: one-ounce Gold Eagle coins minted in 2011 or past years. The company recently charged 4% over the spot price. With the purchase of 100 coins or more, you get a discount. For example, the markup would be reduced to 3.9% for 100 coins. With an order of 20 or more coins, there’s no shipping fee; for fewer than 20, there’s a $25 flat fee.
Gold stocks are typically more appealing to growth investors than to income investors. Gold stocks generally rise and fall with the price of gold, but there are well-managed mining companies that are profitable even when the price of gold is down. Increases in the price of gold are often magnified in gold stock prices. A relatively small increase in the price of gold can lead to significant gains in the best gold stocks and owners of gold stocks typically obtain a much higher return on investment (ROI) than owners of physical gold.
Though most bars, coins, and rounds manufactured across the world, be it in Austria, USA, or China, contain 99.9% pure gold, a few mints like the Royal Canadian Mint surpass the typical purity levels by using 99.99% pure gold in their products. Even though a 0.09% purity increase might not seem like a lot, it vaults the gold products into an elite category of products.
Though most bars, coins, and rounds manufactured across the world, be it in Austria, USA, or China, contain 99.9% pure gold, a few mints like the Royal Canadian Mint surpass the typical purity levels by using 99.99% pure gold in their products. Even though a 0.09% purity increase might not seem like a lot, it vaults the gold products into an elite category of products.
The performance of gold bullion is often compared to stocks as different investment vehicles. Gold is regarded by some as a store of value (without growth) whereas stocks are regarded as a return on value (i.e., growth from anticipated real price increase plus dividends). Stocks and bonds perform best in a stable political climate with strong property rights and little turmoil. The attached graph shows the value of Dow Jones Industrial Average divided by the price of an ounce of gold. Since 1800, stocks have consistently gained value in comparison to gold in part because of the stability of the American political system.[56] This appreciation has been cyclical with long periods of stock outperformance followed by long periods of gold outperformance. The Dow Industrials bottomed out a ratio of 1:1 with gold during 1980 (the end of the 1970s bear market) and proceeded to post gains throughout the 1980s and 1990s.[57] The gold price peak of 1980 also coincided with the Soviet Union's invasion of Afghanistan and the threat of the global expansion of communism. The ratio peaked on January 14, 2000 a value of 41.3 and has fallen sharply since.
Owning gold means having a valuable asset to protect your wealth and purchasing power for years to come. Investors invest in or buy gold to help guard against inflation and financial turmoil. Because it is inversely correlated to many other asset classes, it is a necessary part of any balanced investment portfolio. It is more than a commodity… it is a better, more stable form of money that has been used for thousands of years. It’s something everyone should own – from seasoned investors to regular people looking for financial security.
ETF shares can be sold in basically two ways. The investors can sell the individual shares to other investors, or they can sell the Creation Units back to the ETF. In addition, ETFs generally redeem Creation Units by giving investors the securities that comprise the portfolio instead of cash. Because of the limited redeemability of ETF shares, ETFs are not considered to be and may not call themselves mutual funds.[51]
If you’re looking to buy gold as an investment option, then gold bullion coins offer a great place to start. Gold coins offer beautiful designs known the world over and many come with gold purity and weight backed by central governments and issued by sovereign mints. You’ll find no shortage of gold bullion coins available to purchase when you shop online. In fact, the most difficult task you’ll face may just be choosing which coins you want in your portfolio! Below is an overview of the some of the most popular gold bullion coins available today.

Gold coins are an investment that preserve wealth, a hedge against inflation, and a safe haven during times of global uncertainty. Buying gold coins is a great way to purchase physical precious metals as opposed to non-physical gold ownership, such as gold exchange-traded funds (ETFs), gold exchange-traded notes (ETNs), futures contracts, and mining stocks. Precious metals, such as silver, gold, and platinum can also be purchased as bars and rounds. Gold coins can be stored in safety deposit boxes or in a secure place in your home. As a value investor, you should try to purchase gold coins as close the spot price as you can. Smaller gold coins, such as 1/10 oz, will have a higher premium -- but they may be easier to carry and use in a crisis, particularly given their smaller increment of value.
Since 1919 the most common benchmark for the price of gold has been the London gold fixing, a twice-daily telephone meeting of representatives from five bullion-trading firms of the London bullion market. Furthermore, gold is traded continuously throughout the world based on the intra-day spot price, derived from over-the-counter gold-trading markets around the world (code "XAU"). The following table sets out the gold price versus various assets and key statistics at five-year intervals.[5]
The most obvious answer is to run out and buy some gold coins, bars, or jewelry. This isn't the best option for investors. For example, there's a huge markup on jewelry, which makes it a very bad investment choice. But there's also likely to be a markup on coins and bars that gets put into the price quoted from dealers. After all, they have to make a living and be compensated for acting as the intermediary between buyers and sellers.
Gold bullion bars are typically the lowest gold buying price option when investing in physical gold bullion. The most popular gold bar sizes are the 1 oz gold bar, 10 oz gold bar, and 1 kilo gold bar. Gold bullion bars can be minted from government gold mints like the Royal Canadian Mint (RCM) or private gold mints such as the highly recognized Sunshine Minting Inc. Buying gold bars is a popular investment for both new and experienced physical precious metal investors and long term gold bullion savers.
Once again, it is important to figure out the current market value of gold before you sell your gold coins. Only work with a reputable dealer like Money Metals Exchange which has an impeccable reputation. Be wary of online auction sites, such as eBay and Amazon, that can become gathering places for scammers. Look for attentive customer service and an SSL secured website with product pages that offer live buy and sell prices. An online dealer often offers a higher price for gold than a local coin shop and you can instantly lock in the price. Read online reviews, read each title and summary, and stay away from sites with one star to ensure you are working with a valid precious metals dealer.
For those investors looking for variable prices, more designs, and greater options when it comes to the gold they buy, gold bullion bars are an excellent choice. As diverse as gold bullion coins can be, there’s no matching the variety available when you buy gold bars online. Gold bullion bars are offered by private mints and refineries located around the globe. There is no government backing or central bank support, but these refineries have certified assayers (in many cases) checking the quality, purity, and weight of each product before it leaves the refinery. Gold bars feature at least .999 pure gold as well, with .9999 the standard in most products. Further, the weights offered for gold bars range from as small as 1 Gram to as large as 5 Kilograms. The following are some of the many gold bullion bars you’ll find available:
Gold prices vary each day. Investors may check MoneyMetals.com to see the live global price of precious metals at any given time. As a general matter, the global metals market is open around the clock on Monday through Friday.  You can reference price charts which display both historic and live data in various currencies such as U.S. dollars, euros, British pounds, Australian dollars, Canadian dollars, and others. Live prices can change in just seconds. It is important to check prices in real time before buying or selling bullion.
From gold exchange-traded funds (ETFs) to gold stocks and buying physical gold, investors now have several different options when it comes to investing in the royal metal. But what exactly is the purpose of gold? And why should investors even bother investing in the gold market? Indeed, these two questions have divided gold investors for the last several decades. One school of thought argues that gold is simply a barbaric relic that no longer holds the monetary qualities of the past. In a modern economic environment, where paper currency is the money of choice, gold's only benefit is the fact that it is a material that is used in jewelry.
Investment Grade Coins are higher quality and more rare than bullion coins. These coins are also graded and are enclosed in a protective slab to ensure and preserve the condition of the coin. A study commissioned by the U.S. Congress has proven that certain Investment Grade Coins are shown to have an annual return of 15%. Investment Grade Coins are for investors planning to hold onto their investment for at least 3 years.
Buying gold bars allows you to pay the absolute minimum over the spot price of gold since premiums are generally lower than coins. They are also easy to store and are highly liquid. Gold bullion is a wise investment, and gold bars are the industry’s stalwart product—they’re easy to accumulate over time, whether you’re buying gold bars in bulk or purchasing a small amount at a time.
In the early 1970s, one ounce of gold equaled $35. Let's say that at that time, you had a choice of either holding an ounce of gold or simply keeping the $35. They would both buy you the same things, like a brand new business suit or fancy bicycle. However, if you had an ounce of gold today and converted it for today's prices, it would still be enough to buy a brand new suit, but the same cannot be said for the $35. In short, you would have lost a substantial amount of your wealth if you decided to hold the $35 as opposed to the one ounce of gold because the value of gold has increased, while the value of a dollar has been eroded by inflation.
That makes rebalancing a portfolio as simple as calling your broker -- for most investors selling gold coins or bars would require pulling them out of storage and taking them a dealer. The problem here is that an ounce of gold is always going to be an ounce of gold. Its value is tied totally to supply and demand. For a purist that's perfect, for most investors however it makes sense to find something that will track gold but provide's a little more upside.  
A. A solid, professional gold firm can go a long way in helping the investor shortcut the learning curve. A good gold firm can help you avoid some the problems and pitfalls encountered along the way, and provide some direction. It can help you in the beginning and through the course of your gold ownership both in making additions to your portfolio and liquidations.
Arguably, gold has the freest market value mechanism of all assets in the world. As such, economic factors determine the price of gold, mainly the decline of the U.S. dollar, or other fiat currencies which it is measured by. Decreases in the value of ones currency leads to higher prices of gold and greater appreciation for its value as true, honest money. Also, uncertainty in the financial markets such as interest rates, stock prices and political uncertainties generally lead to greater demand for gold and a greater appreciate in the price of gold.
An important way to examine the relationship between assets is by looking at correlations. Effectively, how do two investments move in relation to each other. For example, the correlation between the entire stock market and just the midcap segment over the past 10 years or so is roughly 0.98. That means they move in virtual lockstep, as you might logically expect. Gold, however, has a correlation with the stock market of 0.04 over that same span. Essentially, gold does its own thing. 
Since gold bars are mostly traded based on their .999 fine gold content, the difference between a highly recognizable gold mint versus a smaller less recognizable gold mint is typically only a few dollars per troy ounce being bought or sold. The most important factor influencing gold bar prices remains the purity and the weight of the gold bar. Virtually all the gold bullion bars we carry are also allowed inside of Gold IRA's.

Coins, bullion, and bars. If you're looking to own physical gold for its investment value, then coins, bullion, and bars are the best option. However, there are markups to consider here, as well. It costs money to take raw gold and turn it into a coin, and that's often passed on to the end customer. Also, most coin dealers will add a markup to their prices to compensate them for acting as middlemen. Think of it like a commission for a stock trade; coin dealers have to make a living, too. Perhaps the best option for most investors is to buy gold bullion directly from the U.S. Mint, so you know you are dealing with a reputable dealer.  
The Krugerrand is the most widely held gold bullion coin, with 46 million troy ounces (1,400 tonnes) in circulation. Other common gold bullion coins include the Australian Gold Nugget (Kangaroo), Austrian Philharmoniker (Philharmonic), Austrian 100 Corona, Canadian Gold Maple Leaf, Chinese Gold Panda, Malaysian Kijang Emas, French Napoleon or Louis d'Or, Mexican Gold 50 Peso, British Sovereign, American Gold Eagle, and American Buffalo.
As far as pricing, gold bars are a cheaper alternative to gold coins which will carry higher premiums depending on the country of their origin. Manufacturers can come from a variety of countries with the most popular being Switzerland, United States, Canada & Australia. Normally gold bars are at least .999 fine and most reputable producers of gold bars will encase them in a certificate card with a matching serial number on the bar as well as the card. These certificates will contain not only the serial number but the weight and purity.
Foreign governments also mint coins, but they may not be produced to the same standards as U.S. coins and they aren't guaranteed by the U.S. government. The value of foreign bullion coins depends primarily upon the coin's melt value – the basic intrinsic bullion value of a coin if it were melted and sold. A bullion coin's condition – its "grade" – isn't the most relevant factor in determining its price.

As the Vanguard fund's name implies, however, in a fund's portfolio you are likely to find exposure to miners that deal with other precious, semiprecious, and base metals. That's not materially different than owning mining stocks directly, but you should keep this factor in mind, because not all fund names make this clear. The name of the Fidelity fund, for example, might make you believe that it invests only in companies that mine gold, which isn't the case.
Canadian Silver Maple Leaf: First issued in 1988, the Silver Maple Leaf is Canada's official bullion coinage in silver and contains 1 Troy oz of .9999 pure silver. It was the world's first .9999 pure silver bullion coin and remains one of the few issued with this purity level. On the obverse is an effigy of Queen Elizabeth II, while the reverse features the sugar maple leaf design used on all Canadian Maple Leaf coinage.
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