A real world example here might help. Between Nov. 30, 2007, and June 1, 2009 (the deep 2007-to-2009 recession), the S&P 500 Index fell 36%. The price of gold, on the other hand, rose 25%. That's a particularly dramatic example, but it highlights why investors can benefit from owning gold despite the fact that it is a more volatile investment option. Essentially, when stock prices are going south, gold is likely to be appreciating in value as investors search out safe havens for their cash. 
If you are interested in becoming a silver investor, there are a couple of good reasons why buying silver coins might be a great option to consider. For example, silver coins are real money. They aren't paper or digital currency that has nothing to back them. It's a hard currency that has historically been valued for providing a form of money that can be used for all types of products and trade. Additionally, this type of money offers a tangible asset that is often preferred over paper or digital forms of money.
The second category is dated bullion gold coins minted by sovereign countries. These are guaranteed as to weight and purity by official mints worldwide and have the added advantage of being legal tender. Each sovereign mint produces various size coins – 1 oz being the most popular. They also mint fractional gold bullion coins in 1/2 oz, 1/4 oz and 1/10 oz each year. The fractional sizes are popular with those who believe gold barter coins may be necessary at some future date.
Bullion Coins offer investors the intrinsic value of the gold, along with the numismatic value of the actual coins. Coins are produced in world renowned mints such as the US Mint, Royal Canadian Mint, or the People's Republic of China and come in limited mintages, therefore increasing their value. They are also recognized as legal tender, wherein gold bars are not. Bullion coins usually come with a higher premium because they are considered legal tender and they are produced in respected Mints. Depending on where they were minted, some coins come in fractional sizes, along with the typical and most popular, one ounce increment. Gold bullion coins provide investors and collectors a product with value that will always be recognized all over the world.
Leveraged Investment Scams – Leveraged investments are high-risk investments that can result in the loss of even more money than you originally invested. Typically, in a leveraged investment scam, a telemarketer or website will state that the price of metal is about to skyrocket and that you can make significant profits by making a small down payment for the metal, often as low as 20 percent. According to the marketer, by paying only 20 percent of the purchase price, you can get more metal than if you had to pay 100 percent of the purchase price.
Gold bullion coins come in several different sizes, providing a diverse selection. Investors of all levels can find value in Gold coins, as well as Gold bars and rounds. Whether you are buying bullion for an investment, adding to a collection, or simply hedging the market, what Gold you buy plays a major role within your portfolio, especially understanding the value of your purchase. Shop Gold bullion coins and rounds today.
For those investors looking for variable prices, more designs, and greater options when it comes to the gold they buy, gold bullion bars are an excellent choice. As diverse as gold bullion coins can be, there’s no matching the variety available when you buy gold bars online. Gold bullion bars are offered by private mints and refineries located around the globe. There is no government backing or central bank support, but these refineries have certified assayers (in many cases) checking the quality, purity, and weight of each product before it leaves the refinery. Gold bars feature at least .999 pure gold as well, with .9999 the standard in most products. Further, the weights offered for gold bars range from as small as 1 Gram to as large as 5 Kilograms. The following are some of the many gold bullion bars you’ll find available:
Some common coins are gold Eagles, Liberties, American Buffalo, South African Krugerrand, Austrian Philharmonics and Corona. They also have some truly rare coins like a 1907 High Relief Saint Gauden, listed at sixty-five thousand dollars and a 1848 Five dollar Half Eagle, listed for thirty-five grand. In addition Dallas Gold has a number of silver products including coins, rounds and bars.
Available with limited mintage figures, gilded silver bullion coins contain a thin layer of 24-karat gold applied to the primary design on the surface of coins. The layer of 24-karat gold is not enough to alter the overall weight of the coin and does not add significant value to the coin based upon its metal content. However, gilded silver bullion coins do have added numismatic value as a result of the visual beauty and low availability. Popular coins such as the American Silver Eagle, Austrian Silver Philharmonic, and Somalian Silver Elephant are all available on an annual basis with a gilded finish. In the case of most of these coins, the gilded layering is applied by a third-party and not the issuing mint.
And then there are operational issues, since mining is expensive, time-consuming, and often dangerous. A problem at a mine, a major exploration success, or any number of other operational issues can cause a miner's stock performance to diverge materially from the price of gold. Small miners, meanwhile, often provide the most upside opportunity and downside risk, since tiny moves in the price of gold can sometimes be the difference between these miners making a profit or losing money. And then there are companies like Northern Dynasty Minerals, where the only asset is a mine under development. The stock is cheap today, making it something of an option on the price of gold since the value of the mine (called the Pebble Project) won't be realized for years. But if the Pebble Project gets built, Northern Dynasty could see material stock-price gains.
The Australian Gold Kangaroo is a beautiful 99.99% pure gold bullion coin minted by the Perth Mint, the government mint of Australia. Each coin ships inside its own plastic holder. The Perth Mint's unbeatable minting experience and its use of advanced manufacturing technology contribute to the coins' reputation of being the highest quality in the more...
Gold bullion coins come in several different sizes, providing a diverse selection. Investors of all levels can find value in Gold coins, as well as Gold bars and rounds. Whether you are buying bullion for an investment, adding to a collection, or simply hedging the market, what Gold you buy plays a major role within your portfolio, especially understanding the value of your purchase. Shop Gold bullion coins and rounds today.
Given the huge quantity of gold stored above ground compared to the annual production, the price of gold is mainly affected by changes in sentiment, which affects market supply and demand equally, rather than on changes in annual production.[16] According to the World Gold Council, annual mine production of gold over the last few years has been close to 2,500 tonnes.[17] About 2,000 tonnes goes into jewelry or industrial/dental production, and around 500 tonnes goes to retail investors and exchange-traded gold funds.[17]
After that, investors are often attracted to gold miners like industry giants Barrick Gold (NYSE:ABX), Goldcorp, and Newmont Mining. The shares of gold miners usually track the price of the metal and they can invest in their assets to increase production over time. The shares of miners, however, come with additional risks. For example, many miners are focused on gold, but that's not the only metal they produce. Barrick gets around 90% of its revenue from gold; the rest comes from copper and other sources -- it's not exactly a pure play. 
In addition to American Gold Eagles, we carry large quantities of foreign coins and gold bars. Our gold bar selection includes Pamp Suisse, Perth Mint & Credit Suisse bars. We also offer American Gold Buffalo coins, pre-1933 gold bullion, and other gold products. Among precious metals, gold is renowned for its beauty and rarity. For the latest update in spot gold prices, please refer to the box in the upper right-hand corner. Order online today for secure delivery or place an order by phone at 1-800-735-1311.

Each year brings a new design of this 24 karat coin, which means the numismatic value of certain coins may actually exceed the value of the gold they contain. They are minted in denominations that include 1/20 oz, 1/10 oz, ¼ oz, 1 ounce, 2 ounce, 10 ounces and 1 kilogram. The Perth Mint even created a one tonne coin in 2011 with a face value of $1 million! This creation broke the record for the largest and most valuable gold coin ever. There are also Australian Gold Lunar bullion coins, with .9999 purity, that feature animals from the Chinese calendar rather than the traditional kangaroo.

The official gold bullion coin of the United States is the American Gold Eagle. In 1986, the U.S. Mint first released eagles in accordance with the Gold Bullion Act of 1985. Often the weight is used to describe these coins because the term “eagle” was the U.S. designation for ten dollar gold coins distributed prior to 1933. Lady Liberty appears on the obverse of the coin. The reverse features an eagle carrying an olive branch. He is flying over a nest with a female eagle accompanied by hatchlings. The U.S. government guarantees the current eagles contain an accurate amount of gold weight in troy ounces or units. These are available in denominations of 1/10 oz, ¼ oz, ½ oz, and 1 oz gold coins. The face values are $5, $10, $25, and $50 USD. While eagles are legal tender, their intrinsic value is far greater as based on their troy weight and the current prices of gold.
The Hard Assets Alliance was created in 2012 by a group of trusted independent financial researchers who believe that every investor should hold physical precious metals for both capital preservation and capital gains. With more than 35 years in the investment world, the Alliance founders are uniquely positioned to facilitate the needs of the average investor.
Mexican Libertads are highly valued among investors. Often considered the most beautiful coin in the world, these limited-mintage Gold coins are a valuable addition to investor portfolios. Highly traded by people around the world, Gold Mexican Libertad coins are available in graded and Proof versions along with standard BU coins. Sizes also vary, all the way down to 1/20 oz Gold, allowing beginning investors an affordable price point to start their collection or portfolio. Mexican Libertads make the perfect investment opportunity for beginning and advanced investors.

So gold is a physical asset that we wear as jewelry or own in the form of coins and bars, with supply and demand driving the price. But to get an idea of what that means relative to other assets you need to look at some statistics, like standard deviation. Standard deviation is the degree to which the price of something varies from its average over a given period of time, with lower numbers suggesting less price variability.  

Although central banks do not generally announce gold purchases in advance, some, such as Russia, have expressed interest in growing their gold reserves again as of late 2005.[22] In early 2006, China, which only holds 1.3% of its reserves in gold,[23] announced that it was looking for ways to improve the returns on its official reserves. Some bulls hope that this signals that China might reposition more of its holdings into gold, in line with other central banks. Chinese investors began pursuing investment in gold as an alternative to investment in the Euro after the beginning of the Eurozone crisis in 2011. China has since become the world’s top gold consumer as of 2013.[24]

An investor who spent thousands of pounds on gold at its  peak in 2011 will have lost a considerable amount of money as precious metals entered a sustained bear market lasting several years, and may argue that other investments would have been safer. However, while the value of other assets may have dwindled to nothing in such circumstances gold, even when well below its peak, maintained a value of hundreds of pounds per ounce. The price of gold does fluctuate and it is therefore possible to choose the wrong moment to invest, causing you to lose money. However, the fact that gold is a tangible commodity with an intrinsic value means that it is less likely than any other asset to completely lose its value. While paper currencies are prone to becoming completely devalued by hyperinflation, gold bullion is not, making it a safe investment for those looking to protect their wealth in the long-term.

The U.S. government continued on with this gold tradition by establishing a bimetallic standard in 1792. The bimetallic standard simply stated that every monetary unit in the U.S. had to be backed by either gold or silver. For example, one U.S. dollar was the equivalent of 24.75 grains of gold. In other words, the coins that were used as money simply represented the gold (or silver) that was presently deposited at the bank.
Perhaps the biggest factor in the growth of silver mining, however, was the Spanish discovery of The New World in 1492. Production in the Americas by far exceeded anything that had been done previously. Silver mining continued to grow and flourish, and eventually new discoveries were made in other parts of the world such as China, Canada, Australia and Africa. In the past century, the technological advances made by humans have helped drive silver production to new heights and are ever increasing its demand. In fact, global mine production of silver now averages 671 million troy ounces per year!
As with any commodity worthy of investment, there has been a lot of change to Gold prices in the last 5 years. Periods of strength in the U.S. economy have led to lower prices from time to time. Comparatively, periods of volatility in the stock market and other sectors have given power to the price of Gold. When investing in Gold, it is essential to watch the market trends closely, going at least 5 years back to research. This will give a broader picture of what to expect, and give you the chance to determine whether you are buying on an upward climb or a downward slide. All investors must keep in mind that Gold prices will change many times over the course of a 5 year period, but doing the research enables wise investing. Even during weeks or months when Gold prices have experienced a rise, watching the trend will help you decide whether to hold onto your Precious Metals or sell them.

With that said, it's worth noting that many silver bullion coin programs also have proof collectible options. These coins offer the same design as their bullion counterpart but deliver collectible value courtesy of a more visually brilliant design finish and lower, set mintage figures. The Proof American Silver Eagle Coin and the Proof Australian Silver Kangaroo are just two examples of silver bullion coin available in a collectible version as well.